A Google Ads and SEO Agency for Toronto Businesses
SEO et Ads manages Google Ads, SEO, and Google Business Profiles for Toronto businesses that want leads they can count. No long-term contract, your own Ads account, and a monthly report with real numbers. Start with a free visibility audit, delivered within 48 hours.
At a glance
SEO et Ads is a Google Ads and SEO agency working with businesses in Toronto, Ontario. The agency manages Google Ads campaigns, runs SEO programs that include visibility in AI answers from ChatGPT, Perplexity, and Google AI Overviews, and maintains Google Business Profiles. The team is based in Quimper, France, and works remotely for North American clients, with campaign checks completed before the Toronto workday begins. Clients own their Google Ads accounts and pay ad budgets directly to Google. A free visibility audit is delivered within 48 hours, with no obligation.
What we run for Toronto businesses
SEO and AI visibility
Google Business Profile
The most contested search auction in Canada
Toronto is Canada's largest city and its commercial center. More businesses compete for the same keywords here than anywhere else in the country, and click costs in competitive trades reflect it. In an auction this crowded, waste is the main enemy. Broad match terms, missing negative keywords, and ads running at hours when nobody can answer the phone all drain budget quietly. Our job is discipline: tight keyword lists, negative keyword maintenance, ad schedules matched to your opening hours, and regular review of what each click actually brought in. Spending less badly matters more than spending more.
Targeting a city with a lake on one side
Draw a simple radius around downtown Toronto and a large share of it lands in Lake Ontario, where nobody is searching for a plumber. Stretch it north instead and you are suddenly paying for clicks in Vaughan and Markham whether you serve them or not. Toronto campaigns need drawn service areas, not circles: the 416 core, then Etobicoke, North York, and Scarborough, then the 905 municipalities like Mississauga, Brampton, Oakville, and Pickering, each included or excluded deliberately. We set location targeting by the areas you actually cover, adjust bids where your best jobs come from, and exclude the rest. Geography is the cheapest optimization in this market.
Bay Street intent is not Scarborough intent
Toronto's economy is wide: finance and law around Bay Street, a large tech sector, hospitals, universities, and a construction market kept busy by years of condo building. Each produces its own search behavior. A downtown B2B firm competes on research queries and long sales cycles. A contractor in Scarborough or Etobicoke wins on urgent, near me searches answered by phone. Downtown adds a wrinkle: visitors around the CN Tower and the stadiums search for different things than residents do, and tourist clicks are wasted money for a local service business. We separate campaigns by intent, filter out visitor traffic where it hurts, and write ads in plain language for a city where many customers speak English as a second language.
A market that swings with the seasons
Toronto winters are hard on buildings and summers are humid, and search demand follows. Furnace repair spikes with the first cold snap, air conditioning with the first heat wave. Roofers and landscapers see spring surges once the thaw arrives, and basement waterproofing follows the wet months. A flat monthly budget ignores all of this. We pace spend with the calendar: heavier when your season peaks, lighter when demand sleeps, with campaigns prepared before the swing rather than after it. On the SEO side, seasonal pages are built and refreshed ahead of time, because Google needs weeks to take notice, not days. In this climate, timing is a strategy in itself.
A French team, on your clock
The ocean between us works for you
SEO et Ads is run from Quimper, on the western tip of France. That is not a detail we hide, it is how the service works: your campaigns are watched while your market sleeps.
Your account is tended before you wake up
France is 6 hours ahead of the East Coast and 9 ahead of the Pacific. Search term cleanups, bid adjustments and budget checks happen during our workday, which is your night. Problems are fixed before your morning coffee, not discovered after lunch.
Calls in your morning, every time
Your 8 to 11 am is our mid afternoon. Booking a call is easy, in English, and you get a written summary afterwards. No middle-of-the-night compromises on either side.
Everything measurable, nothing hidden
You own your Google Ads account and pay Google directly. We work inside it as a manager. Every dollar, every search term, every call is visible to you in real time, and summarized in plain English once a month.
Trained and certified by Google
The certifications, actually earned
The team completed the Google Skillshop training programs and passed the certifications. That guarantees no results. It guarantees something else: the people running your budget know exactly how the tool works, according to Google itself.
- Google Ads Searchsearch campaigns
- Google Ads Displaydisplay network campaigns
- Google Ads VideoYouTube campaigns
- Google Ads Measurementconversion tracking
- Google AnalyticsGA4 analytics
Individual certifications issued by Google through its Skillshop training platform, verifiable on request. We are not Google: we are certified by Google on Google's own tools.
Pricing
Flat monthly fees, in Canadian dollars
No long-term contract. Cancel anytime from your client area, 30 days notice. Your ad budget is NEVER included: you pay Google directly, on your own account, with your own card.
Google Business Profile management
Your profile decides whether you appear in the map pack. We keep it alive every week instead of letting it sleep.
$179CAD / month
Google Ads management
Most requestedThe fastest way to make the phone ring: an ad is live the day it is approved. Ad budget paid directly to Google, never through us.
$490CAD / month
SEO + AI visibility
The long game: being found on Google and cited by AI answers. Scoped after the free audit, priced to your market.
custom quote
Free visibility audit, delivered within 48 hours, no obligation. We commit to the work delivered each month. No ranking, call volume or revenue can be guaranteed, by us or by anyone. Dedicated landing page available at $690 CAD, one time. Start with the free audit.
Questions from Toronto business owners
How does working with a team based in France actually work?+
France is six hours ahead of Toronto. We treat that as an operating advantage: your campaigns are checked and cleaned before your workday starts, and anything that needs your input is waiting when you open your inbox. Calls are booked in your morning, which is our afternoon. All work, calls, and reporting are in English.
Who owns the Google Ads account?+
You do, always. Whether we build a new account or take over an existing one, it stays in your name. Your ad budget is paid by you directly to Google, never through us; we only bill for the management work. There is no long-term contract, and you can cancel with 30 days notice. If we part ways, you keep the account, its history, and all its data.
Can you guarantee a first page ranking or a set number of leads?+
No. Nobody can, and anyone who promises rankings is guessing with your budget. What we commit to is the work and the transparency: a monthly report with real numbers, calls, form fills, and cost per lead, so you can judge for yourself whether it is paying off.
What if you already work with one of my competitors?+
Then we cannot take you on, and we will tell you so. We work with one client per trade per area, and that exclusivity is written into the contract. If we manage campaigns for a roofer in your part of the GTA, we will not sign a second one there.
What does the free audit include, and what is the catch?+
The audit covers your current visibility: where you appear in Google search, how your ads are set up if you run any, the state of your Google Business Profile, and whether AI tools like ChatGPT mention your business. It is delivered within 48 hours. There is no catch and no obligation: you can take the findings and act on them yourself.
Also working with businesses in Canada
We start by looking at where you stand in Toronto
The audit is free and carries no obligation. You get it within 48 hours: your profile, your site, your three best-placed competitors, and what AI assistants answer about your trade in Toronto.