Google Ads and SEO Agency for Ottawa Businesses
SEO et Ads manages Google Ads campaigns, SEO, and Google Business Profiles for businesses in Ottawa, from Kanata to Orleans. We report the numbers that matter: calls, form fills, and cost per lead. Start with a free visibility audit, delivered within 48 hours, no obligation.
At a glance
SEO et Ads is a French digital marketing agency based in Quimper, Brittany, that works remotely with businesses in Ottawa, Ontario. The agency manages Google Ads campaigns, handles SEO including visibility in AI answers from ChatGPT, Perplexity, and Google AI Overviews, and maintains Google Business Profiles. Clients own their Google Ads accounts and pay their ad budget directly to Google. There are no long-term contracts, and every month clients receive a report with calls, form fills, and cost per lead. A free visibility audit is delivered within 48 hours.
What we run for Ottawa businesses
SEO and AI visibility
Google Business Profile
A government town buys differently
Ottawa is a capital city first. The federal government is the region's largest employer, and that shapes local demand: steady paychecks, steady household spending, and search volume that holds up through economic cycles better than in resource-driven markets. For a renovation contractor in Nepean or a dental clinic in Westboro, this is a market of consistent, researched purchases, not impulse buys. Buyers compare, read reviews, and search more than once before calling. Your campaigns and your content need to be present at each of those steps, from the first broad search to the final branded one. We build Ottawa accounts around that longer, more deliberate path to a phone call.
Two official languages, one search market
Ottawa sits on a language border. Gatineau is a short drive across the river, Orleans and Vanier have deep francophone roots, and federal workplaces operate in both official languages. In practice, a real share of your market searches in French: plombier, comptable, clinique dentaire. An English-only campaign never enters those auctions, and a machine-translated one reads wrong to the people typing the queries. French is our first language, so French campaigns are written, not translated. We build French and English as two distinct structures, with separate keywords, separate ad copy, and separate landing pages, so each part of the market is addressed in the language it searches in.
Suburb by suburb, not one big radius
On a map, Ottawa looks like one circle. On the ground, it is a set of separate markets divided by the Greenbelt: Kanata and Stittsville to the west, Barrhaven and Nepean to the south, Orleans to the east, and the urban core in between. A default radius set from downtown also pays for clicks in Gatineau, a different province with its own rules for several regulated trades, whether you serve it or not. We structure location targeting suburb by suburb, weight bids toward the areas you actually cover, and exclude the ones you do not. The same logic applies to SEO: a page that names Barrhaven does work a generic Ottawa page cannot.
Seasonal demand and tourist noise
Ottawa's seasons are extreme, and search demand moves with them. Heating queries climb when winter sets in, air conditioning and landscaping take over in summer, and snow removal contracts are searched in fall, well before the first storm. Ad budgets should follow that calendar, not sit flat across twelve months. Tourism adds a second distortion: Winterlude, the Tulip Festival, and Canada Day bring visitors whose searches look local but who will never become a client of an Ottawa plumber. We separate visitor intent from resident intent in keywords and in reporting, so a restaurant near the ByWard Market can pursue tourists while a roofer in Gloucester pays only for homeowners.
A French team, on your clock
The ocean between us works for you
SEO et Ads is run from Quimper, on the western tip of France. That is not a detail we hide, it is how the service works: your campaigns are watched while your market sleeps.
Your account is tended before you wake up
France is 6 hours ahead of the East Coast and 9 ahead of the Pacific. Search term cleanups, bid adjustments and budget checks happen during our workday, which is your night. Problems are fixed before your morning coffee, not discovered after lunch.
Calls in your morning, every time
Your 8 to 11 am is our mid afternoon. Booking a call is easy, in English, and you get a written summary afterwards. No middle-of-the-night compromises on either side.
Everything measurable, nothing hidden
You own your Google Ads account and pay Google directly. We work inside it as a manager. Every dollar, every search term, every call is visible to you in real time, and summarized in plain English once a month.
Trained and certified by Google
The certifications, actually earned
The team completed the Google Skillshop training programs and passed the certifications. That guarantees no results. It guarantees something else: the people running your budget know exactly how the tool works, according to Google itself.
- Google Ads Searchsearch campaigns
- Google Ads Displaydisplay network campaigns
- Google Ads VideoYouTube campaigns
- Google Ads Measurementconversion tracking
- Google AnalyticsGA4 analytics
Individual certifications issued by Google through its Skillshop training platform, verifiable on request. We are not Google: we are certified by Google on Google's own tools.
Pricing
Flat monthly fees, in Canadian dollars
No long-term contract. Cancel anytime from your client area, 30 days notice. Your ad budget is NEVER included: you pay Google directly, on your own account, with your own card.
Google Business Profile management
Your profile decides whether you appear in the map pack. We keep it alive every week instead of letting it sleep.
$179CAD / month
Google Ads management
Most requestedThe fastest way to make the phone ring: an ad is live the day it is approved. Ad budget paid directly to Google, never through us.
$490CAD / month
SEO + AI visibility
The long game: being found on Google and cited by AI answers. Scoped after the free audit, priced to your market.
custom quote
Free visibility audit, delivered within 48 hours, no obligation. We commit to the work delivered each month. No ranking, call volume or revenue can be guaranteed, by us or by anyone. Dedicated landing page available at $690 CAD, one time. Start with the free audit.
Questions from Ottawa business owners
How does working with a team based in France actually work?+
France is six hours ahead of Ottawa. We use that gap deliberately: your campaigns are checked and cleaned up before your workday starts, so by the time you open your laptop, the morning's work is done. Calls are booked in your morning, which is our afternoon. All communication with Ottawa clients happens in English, and because French is our first language, we also run French-language campaigns natively when your market needs them.
Who owns the Google Ads account, and where does my ad budget go?+
You do. The account is created under your business or transferred to you, and it stays yours if we ever part ways. Your ad budget is paid by you directly to Google. It never passes through us, so our fee and your media spend remain two separate, visible numbers.
Can you guarantee a first page ranking or a set number of leads?+
No, and we would be cautious of any agency that does. Google does not sell rankings, and nobody controls its results. What we commit to is the work: Google Ads management, SEO, and Google Business Profile upkeep, plus a monthly report with real numbers, calls, form fills, and cost per lead, so you can judge for yourself whether it is paying off.
Will you also work with my competitors in Ottawa?+
No. We take one client per trade per area, and that exclusivity is written into the contract. If we manage campaigns for a plumber in Barrhaven, we will not sign another plumber in the same area.
What does the free audit cover, and what am I committing to?+
We review your current visibility: your Google Ads account if you run one, your organic presence, your Google Business Profile, and whether AI tools such as ChatGPT or Google AI Overviews mention your business. You receive it within 48 hours, with no obligation. If you later become a client, there is no long-term contract: you can cancel anytime with 30 days notice.
Also working with businesses in Canada
We start by looking at where you stand in Ottawa
The audit is free and carries no obligation. You get it within 48 hours: your profile, your site, your three best-placed competitors, and what AI assistants answer about your trade in Ottawa.